Wild Rumpus Is An Award Winning Children s Bookstore

Wild Rumpus is an award-winning children’s bookstore in the Linden Hills neighborhood of South Minneapolis. Wild Rumpus offers its customers a shopping experience that is unique and near unmatchable. As kids wander the store, browsing countless books of all shapes and sizes, they may encounter one or more of the store’s twelve pet animals. Cats, birds, and even a chinchilla roam throughout the store to give youngsters from all over the Twin Cities metro a fun and unique experience that will have them begging their parents to bring them back. The versatile bookstore also hosts book clubs, organizes field trips, and many more fun activities for people of all ages. Wild Rumpus’ core strength of maintaining a one-of-a-kind and immersive†¦show more content†¦The distinctive interior design within the store instills a â€Å"book-brought-to-life† impression that pulls you in as you walk further into the store. According to Collette Morgan, one of the Wi ld Rumpus owners, the goal of the design was to provide a space that did not condescend to kids by using primary colors and overly-childish decor, but rather to create an experience comfortable for the â€Å"littlest through the biggest. This atmosphere is even further enhanced by perhaps the most singularly distinguishing feature of this children’s bookstore; the menagerie of animals dwelling between the shelves. The bookstore industry in the US is comprised of a mix of a few large chain bookstores such as Barnes and Noble and many smaller, private and/or family owned businesses. As far as market size goes, the bookstore industry accumulated approximately $14 billion in annual revenue last year, according to IBIS. The overall industry has been experiencing a decline over the last decade, largely as a consequence of the growing trend of e-commerce, and is expected to continue this trend. Many bookstores have tried to capitalize on the new trend by offering e-readers and e-books. Although there are a few large chain bookstores, such as Barnes and Noble, Wild Rumpus competes more heavily with smaller, more local bookstores. Since they specialize in children’s books, their competitors are also more narrowly